New from Roan

One press.
All fur.
Gone.

The self-cleaning grooming brush designed to end the frustration — without breaking the session, or the aesthetic of your home.

Shop now — $39.99
★★★★★ 4.8 rating Dogs & cats All coat types
New arrival ROAN
Free US shipping
30-day returns
Pet-safe materials
The problem

Every grooming session ends the same way.

The brush fills up. You stop. You pick the fur off by hand — while your dog loses patience, stands up, and wanders off. You've managed three minutes out of twenty. Again.

Roan was designed around that moment. One press. Every bristle retracts. Every strand falls away cleanly. The session keeps going.

My golden sheds year-round and I felt like I was losing. This is the first brush where I actually finish the session without getting frustrated.

— Jamie R., Seattle

The button thing sounds like a gimmick. It isn't. My cat actually sits still now because I'm not constantly stopping to pick fur off the brush.

— Priya M., Austin

I've vacuumed twice today and I can still see fur on everything. I needed a real solution, not a nicer-looking problem.

— Dog owner, Portland
ROAN
Why it works

Designed around the moment
every brush fails.

01
Round head, real purpose
The circular bristle pad follows the natural curve of a pet's body — shoulders, neck, haunches. No awkward angles. Covers more coat in fewer strokes.
02
One button. Every bristle.
Press the button on the back and every pin retracts simultaneously. All collected fur drops cleanly into the bin. You never touch the pile. The brush is instantly ready again.
03
Fine pins, no scratching
Stainless steel pins with rounded tips reach undercoat without scratching skin. Works on all lengths — short, medium, long, and double-coated breeds.
04
Designed to be left out
Soft powder blue or blush pink. No harsh logos. No plastic clutter aesthetic. The first grooming brush that doesn't look embarrassing on your counter.
How it works

Three steps. Every time.

01
Brush in circles
The round head is built for circular strokes — the natural direction of a pet's coat. Fine pins glide through without pulling or scratching, even on sensitive skin.
02
Press the button
One press retracts all pins simultaneously. Every collected hair releases cleanly over the bin. You never touch the fur pile. Done in under a second.
03
Keep going
The brush is instantly ready. Your pet stays calm because the session never breaks. You finish in half the usual time. That's the entire point.
Reviews

What pet owners say

4.8
★★★★★
Based on 214 reviews
★★★★★

"Finally a brush that looks like it was designed after 2010. And the button actually works — my cat's fur just falls off in one go."

— Mara T., Boston
★★★★★

"My husky sheds constantly. This round head gets into his neck fur better than any flat brush I've owned. The self-clean is genuinely satisfying."

— Jake O., Denver
★★★★☆

"I leave it on the bathroom shelf and don't feel the need to hide it. That alone makes it worth it. Also works great."

— Lin C., San Francisco
★★★★★

"My dog walks over and sits down when he sees me holding it. Grooming used to be a fight. I don't know what changed."

— Paige M., Nashville
★★★★★

"Arrived beautifully packaged — felt like a proper brand. The brush is exactly as described. No more mid-session stops."

— Rachel S., Chicago
★★★★★

"I'm a dog groomer and I recommend this to every client. The round head and one-click clean is exactly what home grooming needed."

— Tom K., Portland
ROAN
The Roan Brush

Self-Cleaning
Grooming Brush

For dogs & cats. All coat types. Free shipping on every order.

$39.99 $59.99 Save 33%
Free US shipping
30-day returns
Pet-safe